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Hal. Akhir
Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
Fame & Fortune How Successful Companies build winning reputations
3
(Fombrun, Charles J.)
Intensi Penggunaan Layanan Last-Mile Drone Delivery oleh Konsumen Daring di Indonesia
1
(Arviansyah (Pembimbing/Promotor)) (Nurmala (Penguji)) (Nawangsari Aisya Azzahra) (Fajar Ayu Pinagara (Penguji))
Corporate reputation: what do consumers really care about?
1
(Page, Graham) (Fearn, Helen)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
The Effects of provocation in the form of mild erotica on attitude the ad and corporate image
1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
1
(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)
The effect of electronic word of mouth, message source credibility, information quality on brand …
1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)
How Images of Other Consumers Influence Subsequent Taste Perceptions
1
(Poor, Morgan) (Duhanchek, Adam et all)
Low Prices Are Just the Beginning: Price Image in Retail Management
1
(Chernev, Alexander) (Hamilton, Ryan)
Toward a theory of social judgments of organizations: The Case of legitimacy, reputation, and status
1
(Bitektine, Alex)
The Self not taken: How alternative selves develop and how they influence our professional lives
1
(Obodaru, Otilia)
Is Your product on the right side? the "Location Effect" on perceived product heaviness and packa…
1
(Deng, Xiaoyan) (Kahn, Barbara E.)
An Organizational impression management perspective on the formation of corporate reputations
1
(Highhouse, Scott) (Brooks, Margaret E.) (Gregarus, Gary)
Community relations 2.0
1
(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)
Creating Value In An Economic Crisis
1
(Clinton, Bill)
Brand-specific leadership: turning employees into brand champions
1
(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)
How brand community practices create value
1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)
Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…
1
(White, Katherine) (Peloza, John)
Character, Conformity, of the bottom line? how and why downsizing affected corporate reputation
1
(Love, E. Geoffrey) (Kraatz, Matthew)
Hal. Awal
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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