Found 105 results for your keywords: subject="Market research"
Hal. Awal Sebelumnya 6

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Consumer behavior and Y2K

1
(Lehmann, Donald R.)

Listening In" to find and explore new combinations of customer needs

1
(Urban, Glen L.) (Hauser, John R.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

An Autobiographical essay: when i stop learning, i will leave

1
(Urban, Glen L.)

Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…

1
(Balasubramania, Siva K.) (Cole, Catherine)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Understanding service convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

Same as it ever was: the search for evidence of increasing hypercompetition

1
(McNamara, Gerry) (Vaaler, Paul M.) (Devers, Cynthia)

Understanding firms' customer satisfaction information usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)

Selective sampling for binary choice models

1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Coordinating price reductions and coupon events

1
(Anderson, Eric T.) (Song, Inseong)

Modeling behavioral regularities of consumer learning in conjoint analysis

1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)

Design and modeling in conjoint analysis with partial profiles

1
(Rubin, Donald B.)

Comments on conjoint analysis with partial profiles

1
(Rao, Vithala R.)

When absence begets inference in conjoint analysis

1
(Alba, Joseph W.) (Cooke, Alan D.J.)

Incentive-aligned conjoint analysis

1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)
Hal. Awal Sebelumnya 6