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Found 102 results for your keywords: subject="Market research"
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Hal. Awal Sebelumnya 6

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

An Autobiographical essay: when i stop learning, i will leave

1
(Urban, Glen L.)

Same as it ever was: the search for evidence of increasing hypercompetition

1
(McNamara, Gerry) (Vaaler, Paul M.) (Devers, Cynthia)

Selective sampling for binary choice models

1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Coordinating price reductions and coupon events

1
(Anderson, Eric T.) (Song, Inseong)

Modeling behavioral regularities of consumer learning in conjoint analysis

1
(Bradlow, Eric T.) (Ho, Teck-Hua) (Hu, Ye)

Design and modeling in conjoint analysis with partial profiles

1
(Rubin, Donald B.)

Comments on conjoint analysis with partial profiles

1
(Rao, Vithala R.)

When absence begets inference in conjoint analysis

1
(Alba, Joseph W.) (Cooke, Alan D.J.)

Incentive-aligned conjoint analysis

1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)

Diagnostics, expectations, and endogeneity

1
(Franses, Philip Hans)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

Marketing models and the Lucas critique

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)
Hal. Awal Sebelumnya 6
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