Found 107 results for your keywords: subject="Market research"
Hal. Awal Sebelumnya 6

Distribution intensity and new car choice

1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva) (Risso, Jorge M.)

Decomposing promotional effects with a dynamic structural model of flexible consumption

1
(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

RFM and CLV: using iso-value curves for customer base analysis

1
(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Wyer JR., Robert S.) (Yeung, Catherine W.M.)

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

A Career between theory and practice

1
(Johnson, Richard M.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Theory and practice go hand in hand: a tribute to Ricard Johnson's contributions to marketing res…

1
(Green, Paul E.)

In Favor of closer ties

1
(Johnson, Richard M.)

Mergers that stick

1
(Kanter, Rosabeth Moss)

New empirical generations on the determinants of price

1
(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)

On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…

1
(Adegbesan, J. Adetunji)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Marketing models and the Lucas critique

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

Diagnostics, expectations, and endogeneity

1
(Franses, Philip Hans)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Hal. Awal Sebelumnya 6