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Found 106 results for your keywords: subject="Market strategy"
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Hal. Awal Sebelumnya 6

A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

1
(Frynas, Jedrzej George) (Mellahi, Kamel) (Siegel, Donald) (Sun, Pei)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

A Review of the Nonmarket Strategy Literature Toward a Multi-Theoretical Integration

1
(Mellahi, Kamel) (Frynas, Jedrzej George : Pei Sun) (Siegel Donald)

Integrated market and nonmarket strategies : political campaign contributions around merger and a…

1
(Bergh, Richard G. Vanden) (Holburn, Guy L. F.)

Some like it free: Innovators' Strategic use of Disclosure to slow down Competition

1
(Pachenco-De-Almeida) (Zemsky, Peter B.)

De novo venture strategy: arch incumbency at inaugural entry

1
(Fan, Terence Ping Ching)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

How to jump-start the clean-tech economy

1
(Johnson, Mark W.) (Suskewicz, Josh)

Product-market strategy and the marketing capabilities of the firm: impact on market effectivenes…

1
(Vorhies, Douglas W.) (Morgan, Robert E.) (Autry, Chad W.)

How GE Is disrupting itself

1
(Govindarajan, Vijay) (Trimble, Chris) (Immelt, Jeffrey R.)

The New frontiers

1
(Raman, Anand P.)

Factor-market rivalry

1
(Markman, Gideon D.) (Gianiodis, Peter T.)

Relentless idealism for tough times

1

Do You thank the taxpayer for your bailout?

1
(Raggio, Randle D.)

Multimarket contact and service quality: evidence from on-time performance in the U.S. Airline in…

1
(Prince, Jeffrey T.) (Simon, Daniel H.)

Quantifying the benefits of individual-level targeting in the presence of Firm strategic behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Xiaojing Dong)

Customer prioritization: does it pay off, and how should it be implemented?

1
(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)
Hal. Awal Sebelumnya 6
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