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Hal. Akhir
Marketing research : an applied approach 2nd ed
1
(Kinnear, Thomas C.) (Taylor, James R.)
How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury…
1
(Romaniuk, Jenni) (Sharp, Byron)
Marketing management a planning approach
1
(Hughes, G. David.)
Marketing management: a strategic decision making approach
3
(Mullins, John W.) (Walker Jr., Orville D.)
Well-designed : how to use empathy to create products people love
1
(Kolko, Jon)
Ctrl alt delete : reboot your business. reboot your life. your future depends on it
1
(Joel, Mitch)
The Next economy : will you know where your customers are?
1
(Ettenberg, Elliott)
E-service : 24 ways to keep your customers-when the competition is just a clik away
2
(Zemke, Ron) (Connellan, Tom)
Hug your haters : how to embrace complaints and keep your customers
1
(Baer, Jay)
Sensemaking for Sales
1
(Adamson, Brent)
Technology and market structure : theory and history
1
(Sutton, John)
What Is the Purpose of Your Purpose?
1
(Knowles, Jonathan) (Hunsaker, B. Tom) (Grove, Hannah) (James, Alison)
The E-commerce arsenal : 12 technologies you need to prevail in the digital arena
1
(Gutzman, Alexis D.)
Don’t Buy the Wrong Marketing Tech
1
(Mela, Carl F.) (Cooper, Brian)
Why You Aren’t Getting More from Your Marketing AI
1
(Hardie, Bruce G.S.) (Ascarza, Eva) (Ross, Michael)
How to Design an AI Marketing Strategy
1
(Davenport, Thomas H.) (Grewal, Dhruv) (Guha, Abhijit)
How Chinese Retailers Are Reinventing the Customer Journey
1
(Yip, George S.) (Greeven, Mark J.) (Xin, Katherine)
Manage the Suppliers That Could Harm Your Brand
1
(Toffel, Michael W.) (Short, Jodi L.)
Strategic Identification and Selection of Key Opinion Leaders for Effective Product Promotion in …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Reza Syahrudin)
Strategic marketing management : a means-end approach
1
(Parry, Mark E.)
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Studi Kasus FEB UI
Tesis
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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