Found 648 results for your keywords: subject="Marketing management"
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

Marketing when customer equity matters

1
(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

The Role of marketing

1
(Rust, Roland T.) (Moorman, Christine)

Marketing, business processes, and shareholder value: An organizationally embedded view of market…

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Governance value analysis and marketing strategy

1
(Ghosh, Mrinal) (John, George)

Understanding institutional designs within marketing value systems

1
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring marketing productivity: current knowledge and future directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The role of the institutional environment in marketing channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Decision making and coping of functionally illiterate consumers and some implications for marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Reference price research: review and propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the capability-rigity paradox in new product innovation

1
(Atuahene-gima, Kwaku)

The Performance implications of fit among business strategy, marketing organization structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Diagnostics, expectations, and endogeneity

1
(Franses, Philip Hans)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)

Total Marketing : capturing customers with marketing plans that work

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(Debelak, Don)

Reading in Marketing Management : from the European Journal of Marketing

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(Gordon E.G.David S)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir