Found 452 results for your keywords: subject="Media"
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

Not All Fun and Games: Viral Marketing for Utilitarian Products

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(Skiera, Bernd) (Schulze, Christian) (Scholer, Lisa)

Introducing machine-learning-based data fusion methods for analyzing multimodal data: An applicat…

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(Luo, Xueming) (Jia, Nan) (Ouyang, Erya) (Fang, Zheng)

Pengaruh Content Appeal, Vividness, dan Interactivitiy terhadap Word-Of-Mouth dan Consumer Loyalt…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Gita Gayatri (Penguji)) (Alya Hadijah Stephanie)

Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Online Purchase Intention m…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Avanti Fontana (Penguji)) (Faishal Zuhair Bimo Dewantoro)

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kesadaran Merek (Brand Awareness), Citra Merek…

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(Akhir Matua Harahap (Pembimbing/Promotor)) (Nissa Ghulma Ratnasari (Penguji)) (Ulian Taurin Malik (Penguji)) (Putu Arthavina Kusuma Cahyadewi)

Examining The Role of Social Media Electronic Word of Mouth on Movie Ticket Purchase Intention: A…

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(Elevita Yuliati (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ulian Taurin Malik (Penguji)) (Denisha Wahyuni Dekaputri)

The Role of Religious Influencer of Organic Food Purchase Intention: Parasocial and Attachment Th…

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(Arnold Japutra (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Athiyah Dwi Pasya)

The Influence of TikTok Social Media Use on Fear (FOMO, FOBO, FODA) and Skincare Purchase Motiv…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Aliya Firdausi Noorlaksono)

The Role of Influencer Marketing Towards Trust in the Branded Posts and Urge to Buy Impulsively: …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ulian Taurin Malik (Penguji)) (Rista Ardiyanti)

Penerapan Model Aida (Attention, Interest, Desire, Action) dalam Strategi Optimalisasi Konten In…

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(Ulian Taurin Malik (Pembimbing/Promotor)) (Fandis Ekyawan (Penguji)) (Rambat Lupiyoadi (Penguji)) (Jiyad Kholqi Al Kholisi)

Characteristics Of Social Media Content And Their Effects On Casual Dining Restaurants In South J…

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(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Zahran Putra Dhimukti)

Twitter’s Impact on Voting: A Study of Java’s Presidential Election = Dampak Twitter terhadap…

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(Ibrahim Kholilul Rohman (Pembimbing/Promotor)) (Muhammad Halley Yudhistira (Penguji)) (Suryadi (Penguji)) (Malinda Rachel Lasromauli)

Hidden in a group? Market reactions to multi-violator corporate social irresponsibility disclosures

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(Li, Dan) (Wang, Stephanie Lu) (Liu, Chang)

Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase I…

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(Naylor, Rebecca Walker) (Lamberton, Cait Poynor) (West, Patricia M.)

Pengaruh Personalisasi Terhadap Viral Behavioural Intentions Pada Pengguna Tiktok di Indonesia : …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Afilia Herdiana)

Does Advertising Spending Influence Media Coverage of the Advertiser?

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(Basuroy, Suman) (Rinallo, Diego)

Determinants of Perceived Web Site Interactivity

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(Zinkhan, George M.) (Song, Ji Hee)

Pengaruh Country of Origin dan Sosial Media Influencer TerhadapPurchase Intention (Studi Pada Ken…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Pradana, Dega Ferian)

Analisis Pengaruh Social Media Marketing Activities terhadap Perceived Value, Online Brand Engage…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Adrian Achyar (Penguji)) (Angela Sunjaya)
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