Found 3613 results for your keywords: subject="analysis"
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Distribution Network Redesign for Marketing Competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

The Effect of Superstar Software on Hardware Sales in System Markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)

Damage from Corrective Advertising: Causes and Cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

1
(Iqbal, Zafar) (Sethi, Rajesh)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

Pengaruh ESG Terhadap Misvaluasi Saham dan Struktur Modal Pada Perusahaan Terbuka di Lima Negara …

1
(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Ghina Farha Fasya Ataya)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
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