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Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…

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(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

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(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

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(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

Measuring the Price Knowledge Shoppers Bring to the Store

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(Dreze, Xavier) (Vanhuele, Marc)

A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recov…

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(Netemeyer, Richard G.) (Maxham, James G., III)

Getting Published: Reflections of an Old Editor

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(Stewart, David W.)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

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(Speier, Cheri) (Venkatesh, Viswanath)

Metode penelitian ekonomi : pendekatan kuantitatif, kualitatif dan mixed methods

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(Sugiyono) (Anwar, Nurul)

Faktor Pemicu Pembelian Impulsif Online Pada Pembelian Digital dalam Game MOBA Serta Dampaknya Te…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Mirzan Muhammad Husen)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

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(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Pengaruh Motivasi Solitude Dalam Solo Dining Terhadap Perceived Value Dan Happiness Konsumen Gen …

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(Nurdin Sobari (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Gita Gayatri (Penguji)) (Shaquille Dhya Nadhif Viyanditaputra)

Understanding Service Convenience

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(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

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(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…

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(Bendapudi, Neeli) (Leone, Robert P.)

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Does it take a village to raise a whistleblower?

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(Combs, James G.) (Martin, John A.)

Peranan Influencer Produk Kosmetik Lokal dalam Memengaruhi Repurchase Intention: Studi pada Beaut…

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Catherine Shanda Riviana)

Building Brand Community

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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

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(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Analisis Keterlibatan Pelanggan dalam Aplikasi Pesan-Antar Makanan Indonesia melalui Pemasaran Me…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Selina Sasmaradevi Harriman) (Adrian Achyar (Penguji))
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