Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers) (Levy, Joan) (Malaviya, Prashant)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser) (Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

A Perspective on How Firms Relate to Their Markets

3
(Kinnear, Thomas C.)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

1
(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

Measuring the Price Knowledge Shoppers Bring to the Store

1
(Dreze, Xavier) (Vanhuele, Marc)

A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recov…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Getting Published: Reflections of an Old Editor

1
(Stewart, David W.)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …

1
(Atuahene) (gima, Kwaku) (Li, Haiyang)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir