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Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the Capability: Rigidity Paradox in New Product Innovation

1
(Atuahene) (gima, Kwaku)

Does Distance Still Matter? Geographic Proximity and New Product Development

1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Goal Setting and Goal Striving in Consumer Behavior

3
(Bagozzi, Richard P.) (Dholakia, Utpal)

Whence Consumer Loyalty?

3
(Oliver, Richard L.)

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers) (Levy, Joan) (Malaviya, Prashant)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser) (Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir
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