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The Journal of marketing research: its initiation, growth, and knowledge dissemination
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(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)
Marketing theory : Evolution and evaluation
1
(Sheth)
Business to Business marketing management
1
(Bingham, Frank G)
Principles of modern marketing
1
(Husted, Stewart W. [et al.]) (Varble, Dale L.) (Lowry, James Rolf)
Marketing scales handbook: a compilation of multi-item measures
1
(Bruner II, Gordon C.) (Hensel, Paul J.)
The focus group research handbook
1
(Edmunds, Holly)
Consumeer behavior and marketing strategy
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(Olson, Jerry C.) (Peter J, Paul)
Marketing research: management, method, and cases
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(Wentz, Walter B.)
Multivariate methods for market and survey research
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(Sheth, Jagdish N. (ed.))
Marketing decision making: a model-building approach
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(Kotler, Philip) (Lilien, Gary L.)
Measurement readings for marketing research
1
(Peter, J. Paul (Comp.)) (Ray, Michael L.)
Total Marketing : capturing customers with marketing plans that work
1
(Debelak, Don)
Study Guide to Accompany Marketing in an Age of Change, An Introduction
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(Wein, Ronald L.)
Strategic Marketing Problems : Cases and Comments
1
(Kerin, Roger A.) (Robert A. Peterson)
Strategy & Marketing : A case approach
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(Kenneth Simmonds)
Strategic Market Management
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(Aaker, David A.)
Multilational Marketing Management: Cases and readings
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(Quelch, John A.) (Burnchell, Robert D)
Reseach for marketing decisions
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(Green, Paul E) (Donald S Tull, Gerald A)
Marketing: Meeting the Challenges of the 1990's
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(Southern Marketing Association 1987 Proceedings)
Short Marketing Cases
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(Simmonds, Kenneth)
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ADB Repository
Artikel Jurnal
B. Penunjang
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Cases Harvard
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