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Hal. Awal
Sebelumnya
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Hal. Akhir
The Dynamic effect of innovation on market structure
1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
The Effect of conceptual and perceptual fluency on brand evaluation
1
(Lee, Angela Y) (Labroo, Aparna)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
To buy or not to buy: response mode effects on consumer choice
1
(Nowlis, Stephen M.) (Dhar, Ravi)
Sticky priors: the perseverance of identity effects on judgment
1
(Bolton, Lisa E.) (Reed II, Americus)
A Learning-based model for imputing missing levels in partial conjoint profiles
1
(Bradlow, Eric T.) (Ho, Teck-Hua)
A Multipurpose shopping trip model to assess retail agglomeration effects
1
(Arentze, Theo A.) (Timmermans, Harry J.P.)
Curvilinear effects of consumer loyalty determinants in relational exchanges
1
(Agustin, Clara) (Singh, Jagdip)
Retailer, manufacturers, and individual consumers: modeling the supply side in the ketchup market…
1
(Villas-Boas, J. Miguel) (Zhao, Ying)
Pricing of conspicuous goods: a competitive analysis of social effects
1
(Amaldoss, Wilfred) (Jain, Sanjay)
Structural modeling and policy simulation
1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)
On the use of econometric models for policy simulation in marketing
1
(Franses, Philip Hans)
Cross-selling sequentially ordered products: an application to consumer banking services
1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
Marketing mass-customized products: striking a balance between utility and complexity
1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)
Brand counterextensions: the impact of brand extension success versus failure
1
(Kumar, Piyush)
The Influence of consumer distractions on the effectiveness of food-sampling programs
1
(Shiv, Baba) (Nowlis, Stephen M.)
How do intentions affect loss aversion?
1
(Novemsky, Nathan) (Kahneman)
Three cheers-psychological, theoretical, empirical-for loss aversion
1
(Camerer, Colin)
The Boundaries of loss aversion
1
(Kahneman, Daniel) (Novemsky, Nathan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
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Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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