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Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

To buy or not to buy: response mode effects on consumer choice

1
(Nowlis, Stephen M.) (Dhar, Ravi)

Sticky priors: the perseverance of identity effects on judgment

1
(Bolton, Lisa E.) (Reed II, Americus)

A Learning-based model for imputing missing levels in partial conjoint profiles

1
(Bradlow, Eric T.) (Ho, Teck-Hua)

A Multipurpose shopping trip model to assess retail agglomeration effects

1
(Arentze, Theo A.) (Timmermans, Harry J.P.)

Curvilinear effects of consumer loyalty determinants in relational exchanges

1
(Agustin, Clara) (Singh, Jagdip)

Retailer, manufacturers, and individual consumers: modeling the supply side in the ketchup market…

1
(Villas-Boas, J. Miguel) (Zhao, Ying)

Pricing of conspicuous goods: a competitive analysis of social effects

1
(Amaldoss, Wilfred) (Jain, Sanjay)

Structural modeling and policy simulation

1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)

On the use of econometric models for policy simulation in marketing

1
(Franses, Philip Hans)

Cross-selling sequentially ordered products: an application to consumer banking services

1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

How do intentions affect loss aversion?

1
(Novemsky, Nathan) (Kahneman)

Three cheers-psychological, theoretical, empirical-for loss aversion

1
(Camerer, Colin)

The Boundaries of loss aversion

1
(Kahneman, Daniel) (Novemsky, Nathan)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
Hal. Awal Sebelumnya 56 57 58 59 60 Berikutnya Hal. Akhir
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