Found 1218 results for your keywords: publisher=American Marketing Association
Hal. Awal Sebelumnya 61

A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recov…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Getting Published: Reflections of an Old Editor

1
(Stewart, David W.)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …

1
(Atuahene) (gima, Kwaku) (Li, Haiyang)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

1
(Mentzer, John T.) (Matsuno, Ken)

Understanding Service Convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

1
(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

The Market Valuation of Internet Channel Additions

1
(Dekimpe, Marnik G.) (Geyskens, Inge) (Gielens, Katrijn)

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…

1
(Bendapudi, Neeli) (Leone, Robert P.)

Role Stress and Effectiveness in Horizontal Alliances

1
(Nygaard, Arne) (Dahlstrom, Robert)

A Configurational Perspective on Key Account Management

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

1
(Goldenberg, Jacob) (Libai, Barak) (Muller, Eitan)
Hal. Awal Sebelumnya 61