Pusat Sumber Belajar FEB UI
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Hal. Awal
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Hal. Akhir
Structural modeling and policy simulation
1
(Bronnenberg, Bart J.) (Rossi, Peter E.) (Vilcassim, Naufel J.)
On the use of econometric models for policy simulation in marketing
1
(Franses, Philip Hans)
Cross-selling sequentially ordered products: an application to consumer banking services
1
(Li, Shibo) (Sun, Baohong) (Wilcox, Ronald T.)
Marketing mass-customized products: striking a balance between utility and complexity
1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)
Brand counterextensions: the impact of brand extension success versus failure
1
(Kumar, Piyush)
The Influence of consumer distractions on the effectiveness of food-sampling programs
1
(Shiv, Baba) (Nowlis, Stephen M.)
How do intentions affect loss aversion?
1
(Novemsky, Nathan) (Kahneman)
Three cheers-psychological, theoretical, empirical-for loss aversion
1
(Camerer, Colin)
The Boundaries of loss aversion
1
(Kahneman, Daniel) (Novemsky, Nathan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
The Impact of the prechoice process on product returns
1
(Bechwati, Nada Nash) (Siegal, Wendy Schneier)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Direct-to-consumer advertising and drug therapy compliance
1
(Wosinska, Marta)
When two rights make a wrong: searching too much in ordered environments
1
(Diehl, Kristin)
The Role of selling cost in signaling price image
1
(Shin, Jiwoong)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Temporal differences in the role of marketing communication in new product categories
1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
A Hybrid choice model that uses actual and ordered attribute value information
1
(Bodapi, Anand V.) (Drolet, Aimee)
What has marketing learned from Richard Johnson
1
(Huber, Joel)
Hal. Awal
Sebelumnya
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Hal. Akhir
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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