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Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Employee stock option valuation with an early exercise boundary
1
(Brisley, Neil) (Anderson, Chris K.)
International joint ventures and the value of growth options
1
(Peng, Mike W.) (Reuer, Jeffrey J.) (Tong, Tony W.)
Puttin' on the Ritz: pre-IPO enlistment of prestigious affliliates as deadline-induced remediation
1
(Hambrick, Donald C.) (Pollock, Timothy G.) (Chen, Guoli)
Resource management in dy adic competitive rivalry: the effects of resource bundling and development
1
(Hitt, Michael A.) (Gove, Steve) (Sirmon, David G.)
Treating zero brand sales observations in choice model estimation: consequences and potential rem…
1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)
Split questionnaire design for massive surveys
1
(Wedel, Michel) (Adiguzel, Feray)
An Integrated model of discrete choice and response time
1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)
Interorganizational relationships and bidding behavior in industrial online reverse auctions
1
(Haruvy, Ernan) (Jap, Sandy D.)
Dancing with a giant: the effect of Wal-Mart's entry into the United Kingdom on the performance o…
1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gielens, Katrijn) (De Gucht, Linda M. van)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
Incorporating subjective characteristics in product design and evaluations
1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)
The Prominence effect in Shanghai apartment prices
1
(Dube, Jean-Pierre) (Zhang, Yan) (Hsee, Christopher K.)
Configurations of marketing and sales: a taxonomy
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(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)
Supply chain contagion
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(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)
Customer equity: an integral part of financial reporting
1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Vicarious learning and inferential accuracy in adoption processes
1
(Terlaak, Ann) (Gong, Yan)
The Confronting prejudiced responses (CPR) model: applying CPR in organizations
1
(Ashburn-Nardo, Leslie) (Morris, Kathryn A.) (Goodwin, Stephanie A.)
Sticky information Phillips curves: European evidence
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(Dopke, Jorg) (Dovern, Jonas) (Fritsche, Ulrich) (Slacalek, Jiri)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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