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Strategic alliance development : a study on alliances between competing firms
1
(Wahyuni, Sari)
Relationship marketing : dialogue and networks in the E. Commerce Era
3
(Varey, Richard J)
Total relationship marketing 2nd ed
1
(Gummerson, Evert)
Total Exposure Controlling your company's image in the Glare of the Business Media Explosion
1
(Carlson, Gustav)
The Prime solution close the value gap, increase margins, and win the complex sale
1
(Thull, Jeff)
The Boundaryless organization: breaking the chains of organizational structure-revised and updated
1
(Ron Ashkenas et al.)
Winning with people: discover the People principles that work for You everytime
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(Maxwell, John C.)
Kellog on branding: the marketing faculty of the kellog school of management
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(Alice M. Tybout) (Tim Calkins)
Turbulence in World politics: a Theory of Change and continuity
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(Rosenau, James N.)
Business communication essentials
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(John V. Thill) (Bovee, Courland L.) (Barbara E.) (Schatzman)
Marketing communications management: concepts and theories, cases and practices
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(Copley, Paul)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
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(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Strategic market relationship : from strategy to implementation
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(Donaldson, Bill) (Toole, Tom O)
The relational enterprise: moving beyond CRM to maximize all your business relationships
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(Cooper, Kenneth Carlton)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
Qualitative research methods in public relation and marketing communications
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(Daymon, Christine)
Command performance - the art of delivering quality sercive
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(Martin, John E.)
Customer-centric product definition: the key to great product development
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(Mello, Sheila)
Total access : giving customers what they want in an Anytime, anywhere world
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(McKenna, Regis)
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