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Marketing communications management: concepts and theories, cases and practices
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(Copley, Paul)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Strategic market relationship : from strategy to implementation
1
(Donaldson, Bill) (Toole, Tom O)
The relational enterprise: moving beyond CRM to maximize all your business relationships
1
(Cooper, Kenneth Carlton)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
Qualitative research methods in public relation and marketing communications
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(Daymon, Christine)
Command performance - the art of delivering quality sercive
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(Martin, John E.)
Customer-centric product definition: the key to great product development
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(Mello, Sheila)
Total access : giving customers what they want in an Anytime, anywhere world
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(McKenna, Regis)
International economics Thomas A. Pugel
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(Lindert, Peter H.) (Pugel, Thomas)
The power of relationships: how to boost your business and lead a better life
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(Low Kim Cheng, Patrick)
Attracting perfect customers: the Power of Strategic synchronicity
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(Hall, Stacey) (Brogniez, Jan)
The China dream: the quest for the last great untapped market on earth
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(Studwell, Joe)
Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in b…
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(Levine, Michael)
The expressive organization: linking identity, reputation, and the corporate brand
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(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
International economics
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(Appleyard, Dennis R.) (Field, Alfred J.)
Simplicity marketing: end brand complexity, clutter, and confusion
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(Cristol, Steven M.) (Sealey, Peter)
The PR crisis bible: how to take change of the media when all hell breaks loose
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(Cohn, Robin)
Winning PR in the Wired world
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(Middleberg, Don)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
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