Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 61 62 63 64 65 Berikutnya Hal. Akhir

Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…

1
(Bendapudi, Neeli) (Leone, Robert P.)

Role Stress and Effectiveness in Horizontal Alliances

1
(Nygaard, Arne) (Dahlstrom, Robert)

A Configurational Perspective on Key Account Management

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

1
(Goldenberg, Jacob) (Libai, Barak) (Muller, Eitan)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Implementing a Customer Orientation: Extension of Theory and Application

1
(Kennedy, Karen Norman) (Goolsby, Jerry R.) (Arnould, Eric J.)

Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

1
(Singh, Jagdip) (Ramaswarni, Sridhar N.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Plural Governance in Industrial Purchasing

1
(Heide, Jan B.)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

An Exploratory Study of the Introduction of Online Reverse Auctions

1
(Jap, Sandy D.)
Hal. Awal Sebelumnya 61 62 63 64 65 Berikutnya Hal. Akhir