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Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…
1
(Malkoc, Selin A.) (Zauberman, Gal)
Brand concept maps: a methodology for identifying brand association networks
1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)
How "psychological" should economic and marketing models be?
1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)
The Generative properties of richness
1
(Weick, Karl E.)
Getting emotional about health
1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)
Is Obesity caused by calorie underestimation? a psychophysical model of meal size estimation
1
(Chandon, Pierre) (Wansink, Brian)
Note: the knowledge-leveraging paradox: how to achieve scale without making knowledge imitable
1
(Coff, Rusell W.) (Coff, David C.) (Eastvold, Roger)
The Deeper work of executive development: outgrowing sensitivities
1
(Kaiser, Robert B.) (Kaplan, Robert B.)
The Interactive effects of personal traits and experienced states on intraindividual patterns of …
1
(Judge, Timothy A.) (Ilies, Remus) (Scott, Brent A.)
Marketing in technology-intensive markets: toward a conceptual framework
1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
New product launch strategy for network effects products
1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)
Multigeneration innovation diffusion: the impact of intergeneration time
1
(Lehmann, Donald R.) (Pae, Jae H.)
Beyond adoption: development and application of a use-diffusion model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
A Customer lifetime value framework for customer selection and resource allocation strategy
1
(Kumar, V.) (Venkatesan, Rajkumar)
Impression management using typeface design
1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)
The integrated networks model: explaining resource allocations in network markets
1
(Freis, Judy K.) (Shervani, Tasadduq) (Srivastava, Rajendra K.)
Psychological implications of customer participation in co-production
1
(Bendapudi, Neeli) (Leone, Robert P.)
Mass-communicated prediction requests: practical application and a cognitive dissonance explanati…
1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)
What will the future bring? dominance, technology expectations, and radical innovation
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)
Technological opportunism and radical technology adoption: an application to e-business
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(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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