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When Old Is Gold: The Role of Business Longevity in Risky Situations
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(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Understanding Service Retention within and across Cohorts Using Limited Information
1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)
Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams
1
(Mahajan, Vijay) (Nath, Pravin)
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)
Interaction Orientation and Firm Performance
1
(Kumar, V.) (Ramani, Girish)
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)
Preventing Digital Music Piracy: The Carrot or the Stick?
1
(Sinha, Rajiv K.) (Mandel, Naomi)
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Strategic Change Implementation and Performance Loss in the Front Lines
1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
Optimal Design of Consumer Contests
1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Friendship versus Business in Marketing Relationships
1
(Grayson, Kent)
The Power of Stars: Do Star Actors Drive the Success of Movies?
1
(Elberse, Anita)
Managing the Future: CEO Attention and Innovation Outcomes
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Yadav, Manjit S.)
The Last Picture Show? Timing and Order of Movie Distribution Channels
1
(Sattler, Henrik) (Hennig) (Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)
Quasi-Darwinian Selection in Marketing Relationships
1
(Eyuboglu, Nermin) (Buja, Andreas)
Behavioral Consequences of Overbooking Service Capacity
1
(Wangenheim, Florian v.) (Bayon, Tomas)
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
1
(Liu, Yuping)
Consumer File Sharing of Motion Pictures
1
(Sattler, Henrik) (Hennig) (Thurau, Thorsten) (Henning, Victor)
A Cultural Models Approach to Service Recovery
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(Ringberg, Torsten) (Odekerken) (Schroder, Gaby) (Christensen, Glenn L.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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