Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 66 67 68 69 70 Berikutnya Hal. Akhir

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

Psychological Implications of Customer Participation in Co-Production

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(Bendapudi, Neeli) (Leone, Robert P.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Customer Satisfaction and Shareholder Value

1
(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)

Strategic Responses to New Technologies and Their Impact on Firm Performance

1
(Grewal, Rajdeep) (Lee, Ruby P.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Metrics for Making Marketing Matter

1
(Lehmann, Donald R.)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene) (gima, Kwaku) (Murray, Janet Y.)

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

1
(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Why We Boycott: Consumer Motivations for Boycott Participation

1
(Smith, N. Craig) (Klein, Jill Gabrielle) (John, Andrew)

Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services

1
(Gilly, Mary C.) (Graham, John L.) (Dellande, Stephanie)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

1
(Rangan, V. Kasturi) (Narayandas, Das)
Hal. Awal Sebelumnya 66 67 68 69 70 Berikutnya Hal. Akhir