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Marketing exchanges transactions and Relationships
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(Houston, Franklin S)
marketing and competitive success
1
(Baker, Michael J.)
Marketing planning & Strategy 4th ed
1
(Jain, Subhash)
Relationship marketing : Exploring relational strategies in marketing 2nd ed
1
(Egan, John)
Global marketing strategy
1
(Douglas, Susan P)
Marketing planning & strategy 4th ed
1
(Jain, Subhash C)
Strategic electronic marketing : managing E Business 2 nd ed
3
(Kleindl, Brad Alan)
Building models for marketing decisions
2
(Leeflang, Peter S.H)
Review of marketing research Vol. 2
1
(Malhotra, Naresh K)
E - marketing 4th ed
4
(Strauss, Judy)
Marketing for small firms in Malaysia
1
(Ahmad, Abdul Murad)
Relationship marketing : dialogue and networks in the E. Commerce Era
3
(Varey, Richard J)
Total relationship marketing 2nd ed
1
(Gummerson, Evert)
Applications in Basic marketing clippings from the Popular business press
3
(Perreault, William D)
Corporate social responsibility Doing the most good for you company and your cause
1
(Kotler, Philip) (Nancy Lee)
The Prime solution close the value gap, increase margins, and win the complex sale
1
(Thull, Jeff)
The Breakaway brand: how great brands stand out
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(Kelly, Francis J.) (Barry Silverstein)
Kellog on integrated marketing: the kellog marketing faculty and the faculty of integrated market…
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(Down Iacobucci) (Bobby Calder)
Services marketing in Asia: managing people, technology, and strategy
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(Lovelock, Christopher) (Jochen Wirtz) (Hean Tat Kel)
Marketing research that won't break the bank: a practical guide to getting the information you ne…
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(Andreasen, Alan R.)
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