Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 66 67 68 69 70 Berikutnya Hal. Akhir

Metrics for Making Marketing Matter

1
(Lehmann, Donald R.)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene) (gima, Kwaku) (Murray, Janet Y.)

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

1
(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Why We Boycott: Consumer Motivations for Boycott Participation

1
(Smith, N. Craig) (Klein, Jill Gabrielle) (John, Andrew)

Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services

1
(Gilly, Mary C.) (Graham, John L.) (Dellande, Stephanie)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

1
(Rangan, V. Kasturi) (Narayandas, Das)

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

1
(Mittal, Vikas) (Kamakura, Wagner A.) (Govind, Rahul)

Consumer Response to Retailers' Use of Partially Comparative Pricing

1
(Miniard, Paul W.) (Manning, Kenneth C.) (Barone, Michael J.)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…

1
(Marinova, Detelina)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…

1
(Wuyts, Stefan) (Dutta, Shantanu)

"Listening in" to Find and Explore New Combinations of Customer Needs

1
(Urban, Glen L.) (Hauser, John R.)

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)
Hal. Awal Sebelumnya 66 67 68 69 70 Berikutnya Hal. Akhir