Found 4420 results for your keywords: publisher=ICA
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

How to Attract Customers by Giving Them the Short End of the Stick

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(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

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(Darke, Peter R.) (Ritchie, Robin J. B.)

Getting Emotional about Health

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(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

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(Rindfleisch, Aric) (Luo, Xueming) (Tse, David K. Tse)

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Competitive Pricing of Information: A Longitudinal Experiment

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(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

National Brands, Local Branding: Conclusions and Future Research Opportunities

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(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)

Another Reason Academics and Practitioners Should Communicate More

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(Lodish, Leonard M.)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

1
(Kruger, Michael W.)

Journal of Marketing Research in the New Competitive Journalistic Environment

1
(Huber, Joel)

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent R…

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(Weitz, Barton A.) (Sujan, Mita) (Sujan, Harish) (Cooke,, Alan D. J.)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

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(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

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(Lee, Angela Y.)

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…

1
(Sun, Baohong) (Erdem,, Tülin)

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurr…

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(Law, Sharmistha)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir