Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Competitive Pricing of Information: A Longitudinal Experiment

1
(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

National Brands, Local Branding: Conclusions and Future Research Opportunities

1
(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)

Another Reason Academics and Practitioners Should Communicate More

1
(Lodish, Leonard M.)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

1
(Kruger, Michael W.)

Journal of Marketing Research in the New Competitive Journalistic Environment

1
(Huber, Joel)

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent R…

1
(Weitz, Barton A.) (Sujan, Mita) (Sujan, Harish) (Cooke,, Alan D. J.)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

1
(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

1
(Lee, Angela Y.)

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…

1
(Sun, Baohong) (Erdem,, Tülin)

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurr…

1
(Law, Sharmistha)

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

1
(Mitra, Debanjan) (Golder, Peter N.)

Understanding the Role of Preference Revision and Concession in Group Decisions

1
(Aribarg, Anocha) (Arora,, Neeraj) (Bodur, H. Onur)

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Co…

1
(Chandon, Pierre) (Wansink, Brian)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

1
(Erdem, Tulin) (Swait, Joffre)

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

1
(Krishna, Aradhna) (Feinberg,, Fred M.) (Zhang, Z. John) (Fred M. Feinberg)

Price Competition under Stockpiling and Flexible Consumption

1
(Bell, David R.) (Iyer, Ganesh) (Padmanabhan, V)

Distribution Intensity and New Car Choice

1
(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir