Found 609 results for your keywords: subject="Advertising"
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Relating Online, Regional, and National Advertising to Firm Value

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(Sridhar, Srihari) (German, Frank)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

1
(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

1
(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

The Political participation puzzle and marketing

1
(Shachar, Ron)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Does advertising spending influence media coverage of the advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Auctioning keywords in online search

1
(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Dynamic and competitive effects of direct mailings: a charitable giving application

1
(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Damage from corrective advertising: causes and cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Advertising to bilinguals: does the language of advertising influence the nature of thoughts?

1
(Blair, Edward) (Noriega, Jaime)

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)
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