Found 291 results for your keywords: subject="Attitudes"
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Marketing mass-customized products: striking a balance between utility and complexity

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(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Brand counterextensions: the impact of brand extension success versus failure

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(Kumar, Piyush)

How do intentions affect loss aversion?

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(Novemsky, Nathan) (Kahneman)

Three cheers-psychological, theoretical, empirical-for loss aversion

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(Camerer, Colin)

Distinguishing between the meanings of music: when background music affects product perceptions

1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)

Cultural differences in consumer impatience

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(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)

Temporal differences in the role of marketing communication in new product categories

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(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

A Hybrid choice model that uses actual and ordered attribute value information

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(Bodapi, Anand V.) (Drolet, Aimee)

What has marketing learned from Richard Johnson

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(Huber, Joel)

Pengaruh Pesan Iklan dan Tingkat Religiositas terhadap Sikap Konsumen dan Purchase Intention: Stu…

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(Dr. Karto Adiwijaya, S.E., M.M. (Pembimbing/Promotor)) (Maulana, Arvin Mahardika)

Consumers' Perceived Risk Towards Online Food Delivery Services During The COVID-19 Pandemic In I…

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(Putra, Arnando Akmal Widia) (Ira Irianty, S.E., M.S.M (Pembimbing/Promotor))

Pengaruh kredibilitas perusahaan dan endorser terhadap perilaku dan niat pembelian konsumen multi…

1
(Wahyono Wibowo) (M Gunawan Alif (Pembimbing/Promotor))

Analisa sikap konsumen terhadap perluasan merek dan intention to buy : PT Prudential life Assuran…

1
(Firmanzah (Pembimbing/Promotor)) (Mochammad Riyadh Rizky Adam)

Analisis pengaruh need for cocnition (NFC) dan klaim iklan presidensial pada sikap terhadap iklan…

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(M. Gunawan Alif (Pembimbing/Promotor)) (ARL Irfan Pribadhi)

Pengaruh criptic marketing terhadap brand attitude

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(Haryadin Mahardika (Pembimbing/Promotor)) (Primanti, Haryani)

Pengaruh kebutuhan terhadap humor dan persepsi atas humor terhadap affect, sikap terhadap iklan, …

1
(Bambang Wiharto (Pembimbing/Promotor)) (Reno Nilam Sari)

Pengaruh sikap merek dan citra merek dalam pembentukan ekuitas merek : (Suatu studi pada manasisw…

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Verus Hardian)

Efek moderasi tipe value pada hubungan kepribadian merek terhadap kinerja merek (Sebuah studi ten…

1
(Athor Subroto (Pembimbing/Promotor)) (Arian, Novi)

Motivasi, sikap, dan intensi pengguna media sosial pada kampanye sosial

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Moriansyah, La)

Peran kandungan nutrisi (Nutritional content) daya tarik inderawi (Sensory appeal) dan harga (Pri…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Zulianti, Ina)
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