Found 273 results for your keywords: subject="Brand equity"
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Analisis Pengaruh Brand Experience, Brand Love, dan Brand Engagement Terhadap Brand Equity Pada P…

1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Mohammad Dimas Adisaputra)

Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …

1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)

Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK

1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

1
(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

Analisis ekuitas merek internal perusahaan dalam pasar B2C (studi pada Starbucks)

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Dr. T. Ezni Balqiah (Penguji)) (Sari, Nadya Permata)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada bank syariah mandiri)

1
(Tessalonika, Nova) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)
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