Found 256 results for your keywords: subject="Brand equity"
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Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Brand-level effects of stockkeeping unit reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Are the Drivers and role of online trust the same for all web sites and consumers? a large-scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Branding and brand equity

1
(Keller, Kevin Lane)

Pengaruh brand orientation dengan moderasi organization change readiness di dalam meningkatkan br…

1
(Dr. T. Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy Halim (CoPromotor)) (Dr. Asnan Furinto (Penguji)) (Tobing, Rudy) (Prof. Dr. Suroso Martowiredjo (Pembimbing/Promotor)) (Dr. M. Gunawan Alif (CoPromotor))

Investigasi signifikansi award bisnis kategori marketing pada reputasi perusahaan dan kinerja pem…

1
(Dr. Bambang Wiharto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. T. Ezni Balqiah (CoPromotor)) (Rozza R, Sylvia) (Prof. Teddy Pawitra Ph.D. (CoPromotor)) (Peof. Dr. Sucherly (Penguji))

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada bank syariah mandiri)

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(Tessalonika, Nova) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada nike Indonesia

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(Nabila, Nuzul Inas) (Prof. Dr. Adi Zakaria Afiff, S.E., MBA (Pembimbing/Promotor)) (Dr. Nurdin Sobari, S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah, M.E (Penguji))
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