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Hal. Akhir
An Empirical two-stage choice model with varying decision rules applied to internet clickstream data
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(Moe, Wendy W.)
Fading optimism in products: temporal changes in expectations about performance
1
(Houston, Michael J.) (Monga, Ashwani)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
A Comparison of criteria to design efficient choice experiments
1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
Between two brands: a goal fluency account of brand evaluation
1
(Labroo, Aparna A.) (Lee, Angela Y.)
The Effect of forced choice on choice
1
(Dhar, Ravi) (Simonson, Itamar)
Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…
1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)
To buy or not to buy: response mode effects on consumer choice
1
(Nowlis, Stephen M.) (Dhar, Ravi)
Justification effects on consumer choice of hedonic and utilitarian goods
1
(Okada, Erica Mina)
Heterogeneous conjoint choice designs
1
(Sandor, Zsolt) (Wedel, Michel)
Modeling preferences for common attributes in multicategory brand choice
1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
When two rights make a wrong: searching too much in ordered environments
1
(Diehl, Kristin)
Temporal differences in the role of marketing communication in new product categories
1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
A Hybrid choice model that uses actual and ordered attribute value information
1
(Bodapi, Anand V.) (Drolet, Aimee)
What has marketing learned from Richard Johnson
1
(Huber, Joel)
Feature fatigue: when product capabilities become too much of a good thing
1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)
Cyberbranding : brand building in the digital economy
1
(Breakenridge, Deirdre)
Pengaruh saliansi mortalitas dan identifikasi sosial terhadap respon konsumen : studi produk loka…
1
(Piartrini, Putu Saroyeni) (Dr. Chairy (Penguji)) (Dr. T. Ezni Balqiah (Penguji)) (Budi W. Soetjipto, DBA (Penguji)) (Prof. Dr. Adi Zakaria Aiff (Penguji)) (Harry Susianto, Ph.D (CoPromotor)) (Prof. Firmanzah, Ph.D (CoPromotor)) (Prof. Agus W. Soehadi, Ph.D (Penguji)) (Aditiawan Chandra, Ph.D (Pembimbing/Promotor))
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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