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The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Pengaruh Environmental Knowledge dan Social Responsibility terhadap Purchase Intention Layanan Re…

1
(Triza Mudita (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Raissa Syafira)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Pengaruh Self-Image Congruence, Product Quality dan Image Fit terhadap Purchase Intention melalui…

1
(Triza Mudita (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Ganesha Danida Indra Maha)

Cultural Differences in Consumer Impatience

1
(Ng, Sharon) (Chen, (Allan) Haipeng) (Rao , R. Akshay)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Pengaruh Kontroversi ESG terhadap Kinerja dan Biaya Utang dengan Peran Moderasi dari Kinerja ESG …

1
(Sylvia Veronica Nalurita Purnama Siregar (Pembimbing/Promotor)) (Irwan Adi Ekaputra (Penguji)) (Lukman Hanif Arbi (Penguji)) (Lia Mustikawati)

The Relationship of Concentrated Ownership, Litigation Risk and ESG Performance in Southeast Asia…

1
(Cynthia Afriani (Pembimbing/Promotor)) (Hilda Rossieta (Penguji)) (Junino Jahja (Penguji)) (Chamelia Gunawan)

Dampak Holding terhadap Kinerja Keuangan: Studi Kasus Eksploratif Holding BUMN Pariwisata Injourn…

1
(Permata Wulandari (Pembimbing/Promotor)) (Nur Dhani Hendranastiti (Penguji)) (Rofikoh Rokhim (Penguji)) (Tri Kartika Dewi)

Evaluasi terhadap Aktivitas Pengendalian Internal Piutang PT XYZ dan Analisis Financial Distress …

1
(Nurul Husnah (Penguji)) (Luluk Widyawati (Pembimbing/Promotor)) (Dwi astuti Rosmianingrum Nainggolan (Penguji)) (Tiffany Amanda Kuning Saputra)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Shiv, Baba) (Nowlis M. Stephen)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Heerde, Harald J. Van) (Pieters G. M. Rik) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Kahneman, Daniel) (Novemsky Nathan)

When Do Losses Loom Larger Than Gains?

1
(Ariely, Dan) (Huber, Joel) (Wertenbroch, klaus)

Three Cheers-Psychological, Theoretical, Empirical for Loss Aversion

1
(Camerer, Colin)

The Boundaries of Lose Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)
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