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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…
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(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)
It's not easy being green: the effects of attribute tradeoffs on green product preference and choice
1
(Olson, Erik L.)
Benefits leader reversion: how a once-preferred product recaptures its standing
1
(Meloy, Margaret G.) (Carlson, Kurt A.) (Lieb, Daniel)
Contingent response to self-customization procedures: implications for decision satisfaction and …
1
(Dhar, Ravi) (Valenzuela, Ana) (Zettelmeyer, Florian)
Supersize in one dimension, downsize in three dimensions: effects of spatial dimensionality on si…
1
(Chandon, Pierre) (Ordabayeva, Nailya)
Is Your product on the right side? the "Location Effect" on perceived product heaviness and packa…
1
(Deng, Xiaoyan) (Kahn, Barbara E.)
On Southbound ease and northbound fees: literal consequences of the metaphoric link between verti…
1
(Nelson, Leif D.) (Simmons, Joseph P.)
The Robustness of the effects of consumers' participation in market research:the case of service …
1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)
When customer love turns into lasting hate:the effects of relationship strength and time on custo…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Does in-store marketing work? effects of the number and position of shelf facings on brand attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
Me, myself, and my choices: the influence of private self-awareness on choice
1
(Goukens, Caroline) (Dewitte, Siegfried) (Warlop, Luk)
Buyer monitoring: a means to insure personalized service
1
(Ross, William T.) (Kwortnik, Robert J.) (Lynn, W. Michael)
Factors influencing purchase preferences of store brands: eExamples from hypermarkets in Malaysia
1
(Che-Ha, Norbani) (Kadir, Sharifah Latifah Syed A.) (Li, Choo Wee)
Managing dynamics in a customer portfolio
1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
The Interplay among category characteristics, customer characteristics, and customer activities o…
1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)
The Role of customer gratitude in relationship marketing
1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
Understanding the post-recession consumer
1
(Flatters, Paul) (Willmott, Michael)
Discounting time and time discounting: subjective time perception and intertemporal preferences
1
(Zauberman, Gal) (Kim, B. Kyu) (Malco, Selin A.) (Bettman, James R.)
The Importance of modeling temporal dependence of timing and quantity in direct marketing
1
(Allenby, Greg M.) (Jen, Lichung) (Chou, Chien-Heng)
Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…
1
(White, Katherine) (Peloza, John)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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