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Hal. Awal
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Hal. Akhir
Understanding the Marketing Department's Influence within the Firm
1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
1
(Brasel, S. Adam) (Gips, James)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Critical Incidents and the Impact of Satisfaction on Customer Share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
The Long-Term Stock Market Valuation of Customer Satisfaction
1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
1
(Fang, Eric)
Interfirm Relational Drivers of Customer Value
1
(Palmatier, Robert W.)
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…
1
(Jayachandran, Satish) (Krasnikov, Alexander)
Segmented Switchers and Retailer Pricing Strategies
1
(Kocas, Cenk) (Bohlmann, Jonathan D.)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
1
(Wangenheim, Florian v.) (Wubben, Markus)
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully
1
(Pauwels, Koen) (Weiss, Allen)
Pengaruh Affordances Terhadap Niat Pembelian dengan Mediasi Desire to Postpone Closure dan Produc…
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Kelsa Zefanya)
Toward a research agenda on the informal economy
1
(Ireland, R. Duane) (Bruton, Garry D.) (Ketchen Jr., David J.)
Analisis Manfaat-Risiko Pada Niat Konsumen Untuk Membeli Produk Byd M6 Di Indonesia = Benefit-Ris…
1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Kemas Muhammad Husein)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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