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Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
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(Voss, B. Glenn) (Weiss, Montoya) (Mitzi) (Voss, Giraud Zannie)
An Empirical Investigation of Signaling in the Motion Picture Industry
1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)
Bagging and Boosting Classification Trees to Predict Churn
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(Lemmens, Aurelie) (Croux, Christophe)
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
1
(Eisenstein, M. Eric) (Hutchinson, Wesley J)
A Feature-Based Approach to Assessing Advertisement Similarity
1
(Williams, Patti) (Schweidel, A. David) (Bradlow. T. Eric)
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advert…
1
(Chakravarti, Amitav) (Xie, Jinhong)
Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Bi…
1
(Lambrecht, Anja) (Skiera, Bernd)
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
1
(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)
Customer Acquisition Promotions and Customer Asset Value
1
(Lewis, Michael)
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)
How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data
1
(Zettelmeyer, Florian ,) (Morton, Scott Fiona) (Risso, Silva) (Jorge)
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
1
(Sudhir, K.) (Rao, R. Vithala)
A New Reviewing System for "Journal of Marketing Research"
1
(Winer, S. Russell)
How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…
1
(Dholakia, M. Utpal)
The Effect of Banner Advertising on Internet Purchasing
1
(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)
Channel Bargaining with Retailer Asymmetry
1
(Srinivasan, Kannan) (Dukes, J. Anthony) (Or,, Gal) (Esther)
Strategic Digital Crises Plan for Mitigating Corporate Crises of Carl's Jr. LLC = Rencana Krisis …
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(Isfandiarni (Penguji)) (Lovy Arlyna Azzuhra) (Muhammad Abid (Pembimbing/Promotor))
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
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(Avnet, Tamar)
How Regulatory Fit Affects Value in Consumer Choices and Opinions
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(Avnet, Tamar) (Higgins, Tory, E.)
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
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(Anderson, Erin) (Vinhas, Sa Alberto)
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