Found 1117 results for your keywords: subject="Models"
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A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Strategic Change Implementation and Performance Loss in the Front Lines

1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)

The Last Picture Show? Timing and Order of Movie Distribution Channels

1
(Sattler, Henrik) (Hennig-Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)

A Cultural Models Approach to Service Recovery

1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)

Breakdowns in implementing models of organization change

1
(Van de Ven, Andrew H.) (Sun, Kangyong)

Managing Marketing Communications with Multichannel Customers

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(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)

Incorporating Strategic Consumer Behavior into Customer Valuation

1
(Lewis, Michael)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

Open innovation: past research, current debates, and future directions

1
(Lichtenthaler, Ulrich)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…

1
(Marinova, Detelina)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…

1
(Wuyts, Stefan) (Dutta, Shantanu)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
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