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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Private-Label Use and Store Loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)
Critical Incidents and the Impact of Satisfaction on Customer Share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
The Long-Term Stock Market Valuation of Customer Satisfaction
1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)
Interfirm Relational Drivers of Customer Value
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(Palmatier, Robert W.)
Segmented Switchers and Retailer Pricing Strategies
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(Kocas, Cenk) (Bohlmann, Jonathan D.)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
1
(Wangenheim, Florian v.) (Wubben, Markus)
Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully
1
(Pauwels, Koen) (Weiss, Allen)
Configurations of Marketing and Sales: A Taxonomy
1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)
Supply Chain Contagion
1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)
Customer Equity: An Integral Part of Financial Reporting
1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Understanding Service Retention within and across Cohorts Using Limited Information
1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Strategic Change Implementation and Performance Loss in the Front Lines
1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
The Last Picture Show? Timing and Order of Movie Distribution Channels
1
(Sattler, Henrik) (Hennig) (Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)
A Cultural Models Approach to Service Recovery
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(Ringberg, Torsten) (Odekerken) (Schroder, Gaby) (Christensen, Glenn L.)
Breakdowns in implementing models of organization change
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(Van de Ven, Andrew H.) (Sun, Kangyong)
Managing Marketing Communications with Multichannel Customers
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(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)
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