Found 1480 results for your keywords: subject="Relation"
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The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

1
(Kumar, V.) (Reinartz, Werner J.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

1
(Rangan, V. Kasturi) (Narayandas, Das)

The Role of Relational Knowledge Stores in Interfirm Partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

1
(Johnson, Michael D.) (Selnes, Fred)

Extreme trust : turning proactive honesty and flawless execution into long-term profits

1
(Peppers, Don) (Rogers, Martha)

Assertiveness and effective leadership: is there a tipping point?

1
(Santora, Joseph C.)

Customer Satisfaction, Cash Flow, and Shareholder Value

1
(Gruca, Thomas S.) (Rego, Lopo L.)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investig…

1
(Kumar, Nirmalya) (Corsten, Daniel)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)
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