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Cross-category affects of aisle and display placements: a spatial modeling approach and insights
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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
The Effectiveness of customized promotions in online and offline stores
1
(Wedel, Michel) (Jie Zhang)
In A Downturn, provoke your customers
1
(Lay, Philip) (Hewlin, Todd) (Moore, Geoffrey)
The Effect of superstar software on hardware sales in system markets
1
(Stremersch, Stefan) (Binken, Jeroen L. G.)
Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information
1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
The Prominence effect in Shanghai apartment prices
1
(Dube, Jean-Pierre) (Zhang, Yan) (Hsee, Christopher K.)
Configurations of marketing and sales: a taxonomy
1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)
Performance implications of adopting a customer-focused sales campaign
1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on prom…
1
(Patrick, Vanessa M.) (Cheema, Amar)
Brand portfolio promotions
1
(Aribarg, Anocha) (Arora, Neeraj)
The Temporal and spatial dimensions of price search: insights from matching household survey and …
1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
The Effect of competitive advertising interference on sales for packaged goods
1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)
The Prominence effect in Shanghai apartment prices
1
(Zhang, Yan) (Hsee, Christopher K.) (Dube, Jean-Piere)
When Intelligence Is (Dys)functional for achieving sales performance
1
(Bakker, Arnold B.) (Verbeke, Willem J.) (Belschak, Frank D.) (Dietz, Bart)
Sikap kewirausahaan dan orientasi pelanggan: impliaksinya terhadap kinerja penjualan
1
(Tercia, Yosevina Ratna)
Should you invest in the long tail?
1
(Elberse, Anita)
Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…
1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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