Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir

Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams

1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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(Ailawadi, Kusum L.) (Harlam, Bari)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment

1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)

Relationship Governance in a Supply Chain Network

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan) (Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Product Complements and Substitutes in the Real World: The Relevance of "Other Products"

1
(Shocker, Allan D.) (Bayus, Barry L.) (Kim, Namwoon)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

1
(Johnson, Michael D.) (Selnes, Fred)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Technological Evolution and Radical Innovation

1
(Sood, Ashish) (Tellis, Gerard J.)

Understanding Firms' Customer Satisfaction Information Usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)

Customer Satisfaction, Cash Flow, and Shareholder Value

1
(Gruca, Thomas S.) (Rego, Lopo L.)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investig…

1
(Kumar, Nirmalya) (Corsten, Daniel)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir