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Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Managing imitation strategies: how later entrants seize markets from pioneers
1
(Schnaars, Steven P.)
Strategic market relationship : from strategy to implementation
1
(Donaldson, Bill) (Toole, Tom O)
Marketiing management: the marketer's watchwords are quality, service, and value. 11th
1
(Kotler, Philip)
Marketing research 7th
1
(Aaker, David A.) (V. Kumar) (George S. Day)
Why we buy: the Science of Shopping
3
(Underhill, Paco)
Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity
1
(Aaker, David A.)
Marketing scales handbook: a compilation of multi-item measures Vol. II
1
(Bruner, Gordon C.) (Paul J. Hensel)
The relational enterprise: moving beyond CRM to maximize all your business relationships
1
(Cooper, Kenneth Carlton)
Precision marketing: the new rules for attracting, actaining, and leveraging profitable customers
1
(Zabin, Jeff) (Gress Breback)
Global marketing management 6th
1
(Keegan, Warren J.)
Kellog on marketing
1
(Iacobucci, Dawn (Ed.))
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
Entrepreneurial marketing: The growth of small firms in the new economic area
1
(Bjerke, Bjorn) (Claes M. Hultman)
Qualitative research in intelligence and marketing, the new strategic convergence
1
(Walle III, Alf H)
Total integrated marketing : braking the Bounds of the Function James Mac Hulbert
1
(Capon, Noel) (Hulbert, James Mac) (Piercy, Nigel F)
Advertising communications & promotion management
2
(Rossiter, John R.)
IMC: Using advertising and promotion to build brands Tom Duncan
1
(Duncan, Tom)
The myth of excelence: Why great companies never try to be the best of everything Fred Crawford
1
(Crawford, Fred) (Mathews, Ryan)
Consumer behavior: Building marketing strategy Del I. Hawkins
1
(Coney, Kenneth A.) (Hawkins, Dec I.) (Best, Rogers J.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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