Found 1556 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

1
(Johnson, Michael D.) (Selnes, Fred)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Technological Evolution and Radical Innovation

1
(Sood, Ashish) (Tellis, Gerard J.)

Understanding Firms' Customer Satisfaction Information Usage

1
(Morgan, Neil A.) (Anderson, Eugene W) (Mittal, Vikas)

Customer Satisfaction, Cash Flow, and Shareholder Value

1
(Gruca, Thomas S.) (Rego, Lopo L.)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investig…

1
(Kumar, Nirmalya) (Corsten, Daniel)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…

1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perisha…

1
(Tsiros, Michael) (Heilman, Carrie M)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert) (Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction…

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Ser…

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

1
(Zhou, Kevin Zheng) (Yim, Chi Kin) (Tse, David K.)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Product Development Resources and the Scope of the Firm

1
(Wernerfelt, Birger)

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

1
(Chandon, Pierre) (Morwitz, Vicki G.)
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir