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Global marketing management 6th
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(Keegan, Warren J.)
Kellog on marketing
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(Iacobucci, Dawn (Ed.))
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
Entrepreneurial marketing: The growth of small firms in the new economic area
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(Bjerke, Bjorn) (Claes M. Hultman)
Qualitative research in intelligence and marketing, the new strategic convergence
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(Walle III, Alf H)
Total integrated marketing : braking the Bounds of the Function James Mac Hulbert
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(Capon, Noel) (Hulbert, James Mac) (Piercy, Nigel F)
Advertising communications & promotion management
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IMC: Using advertising and promotion to build brands Tom Duncan
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The myth of excelence: Why great companies never try to be the best of everything Fred Crawford
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Consumer behavior: Building marketing strategy Del I. Hawkins
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(Coney, Kenneth A.) (Hawkins, Dec I.) (Best, Rogers J.)
Strategic marketing problems cases and comments Roger A. Kerin
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State of the art marketing research
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Competing for markets : growth strategies for SMEs
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The end of marketing : as we know it Sergio Zyman
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Chaos marketing : how to win in a turbullent world Torsten H. Nilson
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Vreating and dominating references and index
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Marketing management
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Marketing management in the 21st century
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Encyclopedia of strategic management (set of five volumes): marketing communications vol. 5
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Encyclopedia of strategic management (set of five volumes): marketing planning and evaluation vol. 1
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