Pusat Sumber Belajar FEB UI
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Hal. Awal
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Hal. Akhir
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…
2
(Atuahene) (gima, Kwaku) (De Luca, Luigi M.)
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
2
(Ryu, Gangseog) (Feick, Lawrence)
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderatin…
2
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Hsu, Michael)
When to Give Up Control of Outsourced New Product Development
2
(Carson, Stephen J.)
Advertising, Research and Development, and Systematic Risk of the Firm
2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
2
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
Making Sales Technology Effective
2
(Perreault, William D.) (Hunter, Gary K.)
The Social Influence of Brand Community: Evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Managing Marketing Communications with Multichannel Customers
1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)
Customer Strategy: Observations from the Trenches
1
(Rogers, Martha)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
1
(Ryals, Lynette)
Incorporating Strategic Consumer Behavior into Customer Valuation
1
(Lewis, Michael)
Reducing Adverse Selection through Customer Relationship Management
1
(Gruca, Thomas S.) (Cao, Yong)
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Custome…
1
(Gustafsson, Anders) (Johnson, Michael D.) (Roos, Inger)
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
1
(Moorman, Christine) (Srinivasan, Raji)
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic Framework for Customer Relationship Management
1
(Payne, Adrian) (Frow, Pennie)
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…
1
(Ambler, Tim)
Hal. Awal
Sebelumnya
71
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Berikutnya
Hal. Akhir
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ADB Repository
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Cases Harvard
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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