Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction…

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Ser…

1
(Bitner, Mary Jo) (Brown, Stephen W.) (Meuter, Matthew L.) (Ostrom, Amy L.)

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

1
(Zhou, Kevin Zheng) (Yim, Chi Kin) (Tse, David K.)

Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…

1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)

Product Development Resources and the Scope of the Firm

1
(Wernerfelt, Birger)

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

1
(Chandon, Pierre) (Morwitz, Vicki G.)

Negativity in the Evaluation of Political Candidates

1
(Klein, Jill G.) (Ahluwalia, Rohini)

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger…

1
(Homburg, Christian) (Bucerius, Matthias)

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

1
(Morgan, Neil A.) (Vorhies, Douglas W.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Cherry-Picking

1
(Hoch, Stephen J.) (Fox, Edward J.)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping …

1
(Kerin, Roger A.) (Howard, Daniel J.)

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Foo…

1
(Hoyer, Wayne D.) (Raghunathan, Rajagopal) (Naylor, Rebecca Walker)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

1
(Chandon, Pierre) (Wansink, Brian)

Influence Tactics for Effective Adaptive Selling

1
(McFarland, Richard G.) (Shervani, Tasadduq) (Challagalla, Goutam N.)
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir