Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Cherry-Picking

1
(Hoch, Stephen J.) (Fox, Edward J.)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping …

1
(Kerin, Roger A.) (Howard, Daniel J.)

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Foo…

1
(Hoyer, Wayne D.) (Raghunathan, Rajagopal) (Naylor, Rebecca Walker)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

1
(Chandon, Pierre) (Wansink, Brian)

Influence Tactics for Effective Adaptive Selling

1
(McFarland, Richard G.) (Shervani, Tasadduq) (Challagalla, Goutam N.)

Upgrades and New Purchases

1
(Okada, Erica Mina)

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…

1
(Luo, Xueming) (Donthu, Naveen)

It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

1
(Peck, Joann) (Wiggins, Jennifer)

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…

1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)

The Influence of Avatars on Online Consumer Shopping Behavior

1
(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan) (Benedict E. M.)

Corporate Social Responsibility, Customer Satisfaction, and Market Value

1
(Luo, Xueming) (Bhattacharya, C. B.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir