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Hal. Akhir
Strategic marketing management: a means-end approach
1
(Parry, Mark E.)
Defining markets, defining moments: America's 7 generational Cohorts, their shared experiences, a…
1
(Schewe, Charles D.) (Meredith, Geoffrery E.)
High visibility: the making and marketing of professionals into celebrities
1
(Kotler, Philip) (Rein, Irving) (Stoller, Martin)
How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies b…
1
(Aitchison, Jim)
SURE-fire direct response marketing: generating business-to-business sales leads for bottom-line …
1
(Kern, Russel M.)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
Marketing research
1
(Lehmann, Donald R.)
Inside information: making sense of marketing data
1
(Fletcher, J.H.)
Riding the bull, beating the bear: market timing for the long-term investor
1
(Yanis, Edward M.)
Essentials of media planning: a marketing viewpoint
1
(Barban, Arnold N.) (Cristol, Steven) (Kopec, Frank J.)
Electronic commerce: strategies and models for business-to-business trading
1
(Timmers, Paul)
Marketing principles and Perspectives
1
(Ingram, Thomas N.) (LaForge, Raymond W.) (Bearden, William O.)
Marketing: an introduction
1
(Kotler, Philip) (Armstrong, Gary)
Marketing
1
(Stanton, William J.) (Etzel, Michael J.) (Wlker, Bauce J.)
Cases in e-commerce
1
(Rayport, Jeffrey F.) (Jaworski, Bernard J.)
One hundred best dot com to start: the essential sourcebook of start-up wisdom, financial tips, a…
1
(Arden, Lynie (ed.)) (Nash, Tom)
Future consumer.com: the webolution of shopping to 2010
1
(Feather, Frank)
The e-marketplace: strategies for success in B2B e-commerce
1
(Raisch, Warren D.)
The eternal e-commerce: how emotionally intelligent interfaces can create long-lasting customer r…
1
(Bergeron, Bryan P.)
The electronic bazaar: from the silk road to the e-Road
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(Bloor, Robin)
Hal. Awal
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Hal. Akhir
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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