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Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

1
(Garretson, Judith A.) (Burton, Scot)

The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selec…

1
(Wuyts, Stefan) (Geyskens, Inge)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Resolving the Capability: Rigidity Paradox in New Product Innovation

1
(Atuahene) (gima, Kwaku)

Does Distance Still Matter? Geographic Proximity and New Product Development

1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Marketing's Contributions to Society

3
(Wilkie, William L.) (Moore, Elizabeth S.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

"Foreseeing" Marketing

3
(Deshpande, Rohit)

Marketing in the Network Economy

3
(Kotler, Philip) (Achrol, Ravi S.)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Goal Setting and Goal Striving in Consumer Behavior

3
(Bagozzi, Richard P.) (Dholakia, Utpal)

Whence Consumer Loyalty?

3
(Oliver, Richard L.)

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers) (Levy, Joan) (Malaviya, Prashant)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)
Hal. Awal Sebelumnya 71 72 73 74 75 Berikutnya Hal. Akhir
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