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Electronic commerce: strategies and models for business-to-business trading
1
(Timmers, Paul)
Marketing principles and Perspectives
1
(Ingram, Thomas N.) (LaForge, Raymond W.) (Bearden, William O.)
Marketing: an introduction
1
(Kotler, Philip) (Armstrong, Gary)
Marketing
1
(Stanton, William J.) (Etzel, Michael J.) (Wlker, Bauce J.)
Cases in e-commerce
1
(Rayport, Jeffrey F.) (Jaworski, Bernard J.)
One hundred best dot com to start: the essential sourcebook of start-up wisdom, financial tips, a…
1
(Arden, Lynie (ed.)) (Nash, Tom)
Future consumer.com: the webolution of shopping to 2010
1
(Feather, Frank)
The e-marketplace: strategies for success in B2B e-commerce
1
(Raisch, Warren D.)
The eternal e-commerce: how emotionally intelligent interfaces can create long-lasting customer r…
1
(Bergeron, Bryan P.)
The electronic bazaar: from the silk road to the e-Road
1
(Bloor, Robin)
Simplicity marketing: end brand complexity, clutter, and confusion
1
(Cristol, Steven M.) (Sealey, Peter)
The e-commerce arsenal: 12 technologies you need to prevail in the digital arena
1
(Gutzman, Alexis D.)
Deep branding on the Internet: understanding and increasing the impact of the web on your brands,…
1
(Braunstein, Marc) (Levine, Edward)
Digital rush: nine internet startups in the race for dot.com riches
1
(Aspatore, Jonathan Reed) (Abell, Alicia)
Building brand-width : closing the Sale on Line
1
(Zyman, Sergio) (Miller, Scott)
The anatomy of buzz: how to create word-of-mouth marketing
1
(Rosen, Emanuel)
The anatomy of buzz : creating word of mouth marketing
1
(Rosen, Emanuel)
International marketing strategy
1
(Bradley, Frank)
Marketing strategy, planning and implementation
1
(Boyd, Harper W. Jr.) (Larreche, Jean-Claude) (Walker, Orville C. Jr.)
Marketing challenges: cases and exercises
1
(Lovelock, Christopher H.) (Wenberg, Charles B.)
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