Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 76 77 78 Berikutnya Hal. Akhir

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig) (Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

1
(Bosmans, Anick)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Bel…

1
(Schlosser, Ann E.) (White, Tiffany Barnett) (Lloyd, Susan M.)

The Evolution of Loyalty Intentions

1
(Johnson, Michael D.) (Herrmann, Andreas) (Huber, Frank)

Stuck in the Past: Why Managers Persist with New Product Failures

1
(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)

Ratios in Proportion: What Should the Shape of the Package Be?

1
(Raghubir, Priya) (Greenleaf, Eric A.)

Consumer Contamination: How Consumers React to Products Touched by Others

1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)

Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms

1
(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Crossover Dreams: Consumer Responses to Ethnic-Oriented Products

1
(Grier, Sonya A.) (Brumbaugh, Anne M.) (Thornton, Corliss g.)

Drivers of Brand Extension Success

1
(Volckner, Frasziska) (Sattler, Henrik)

The Emergence of Dominant Designs

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory

1
(Iyer, Ganesh) (Christen, Markus) (Soberman, David)

Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status

1
(Ulaga, Wolfgang) (Soberman, David)

When Should a Retailer Create an Exciting Store Environment?

1
(Weitz, Barton A.) (Kaltcheva, Velitchka D.)

How Does Enforcement Deter Gray Market Incidence?

1
(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)
Hal. Awal Sebelumnya 76 77 78 Berikutnya Hal. Akhir