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Hal. Awal Sebelumnya 76 77 78 79 80 Berikutnya Hal. Akhir

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

When does culture matter? effects of personal knowledge on the correction of culture-based judgments

1
(Aaker, Jennifer L.) (Briley, Donnel A.)

Rebuilding the boat while staying afloat: the modeling challenge for behavioral economics

1
(Prelec, Drazen)

Modeling the psychology of consumer and firm behavior with behavioral economics

1
(Ho, Teck H.) (Lim, Noah) (Camerer, Colin F.)

Theory building from cases: opportunities and challenges

1
(Eisenhardt, Kathleen M.) (Graebner, Melissa E.)

Persuasion with case studies

1
(Siggelkow, Nicolaj)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

An Empirical analysis of price discrimination mechanisms and retailer profitability

1
(Jain, Dipak C.) (Khan, Romana J.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Probabilistic subset-conjunctive models for heterogeneous consumers

1
(Jedidi, Kamel) (Kohli, Rajeev)

Keeping an open mind about evidence-based management: a reply to Learmonth's commentary

1
(Rousseau, Denise M.)

The Reification of absorptive capacity: a critical review and rejuvenation of the construct

1
(Koka, Balaji R.) (Lane, Peter J.) (Pathak, Seemantini)

Reply : nice try, Bill, but... there you go again

1
(Van de Ven, Andrew H.) (Johnson, Paul E.)

Response : Van De Ven and Johnson's "engaged scholarship": nice try, but...

1
(McKelvey, Bill)

Knowledge for theory and practice

1
(Van de Ven, Andrew H.) (Johnson, Paul E.)

Business research and Chinese patriotic poetry: how competition for status distorts the priority …

1
(Harmon, Michael M.)

From the editors: what grounded theory is not

1
(Suddaby, Roy)
Hal. Awal Sebelumnya 76 77 78 79 80 Berikutnya Hal. Akhir
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