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Hal. Akhir
Pengaruh Transformasi Digital terhadap Keputusan Finansialisasi Perusahaan Sektor Manufaktur di I…
1
(Asiah Muchtar (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Mona Ridho Sidjabat (Penguji)) (Adinda Gadis Arifia)
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…
1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)
Evaluation of the Substantive Audit Procedure on the Revenue Account of Financial Statement Audit…
1
(Cut Saskia Rachman (Pembimbing/Promotor)) (Evony Silvino Violita (Penguji)) (George Frederick) (Fiantonius Sihotang (Penguji))
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…
1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
Evaluasi Prosedur Audit Substantif Atas Akun Investasi Dana Pensiun SFA oleh KAP ABI = Evaluation…
1
(Dwi Astuti Rosmianingrum Nainggolan (Pembimbing/Promotor)) (Vita Silvira (Penguji)) (Tubagus Muhamad Yusuf Khudri (Penguji)) (Nargis Yahya)
Managing Dynamics in a Customer Portfolio
1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)
Marketing Alliances, Firm Networks, and Firm Value Creation
1
(Moorman, Christine) (Swaminathan, Vanitha)
How Brand Community Practices Create Value
1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)
The Role of Customer Gratitude in Relationship Marketing
1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)
The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…
1
(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
1
(Commuri, Suraj)
Does Customer Demotion Jeopardize Loyalty?
1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
Debating China's economic growth: the Beijing consensus or the Washington consensus
1
(Huang, Yasheng)
May this "India way" paper be a change agent
1
(Kristie, James)
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)
Management lessons from the edge
1
(Gulati, Ranjay)
Are Product Returns a Necessary Evil? Antecedents and Consequences
1
(Kumar, V) (Petersen, J. Andrew)
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)
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